Feras Alhlou breaks down audience research into demographics and psychographics. For B2B, focus on employee count, industry, revenue, and location. For B2C, track age, income, marital status, and education to spend your budget where it matters most.
there are 2 main considerations for researching and defining your audience: a) their demographics, and b) their psychographics. With B2B clients, demographic data could be considered to include data points like number of employees, industry, annual revenue, geographic locations, number of years in business, and so on. For B2C clients, demographic data applies even more directly and can include marital status, age range, household type, household income, number of children, education level, occupation, political and religious affiliation, race, and gender. This information is important because it can help direct where you should invest marketing time and money.
