A consultant explains why most negotiations fail before the proposal stage, then walks through seven practices to protect margins and build trust. He warns against gimmicks that damage relationships and shares the single rule that's guided every successful deal he's made.
In this ultimate guide video, I'll show you how to negotiate from a position of strength. I'll go over why most consultants lose negotiations before the proposal is ever written, the negotiation preparation mindset, the 7 tried and tested practices I use to protect my margins while creating better outcomes for both sides, negotiation gimmicks that undermine trust and long-term business. And the final principle, the golden rule that has guided every successful negotiation I've had, all with tools and templates that you could put to use right away.
