Without differentiation, your business stays invisible. Dig into your personal journey and experience to find what sets you apart, then use concrete proof: case studies, testimonials, certifications, awards. Spend one focused hour weekly cataloging these differentiators for buyer conversations.
Lack of differentiation is a major barrier to growth. There are a lot of ways for you to differentiate. You have to dig deeper into your own experience and your own journey and identify, pick those things that make you stand out. A customer, a buyer is getting pitches from different folks and you have to differentiate. Differentiate by years of experience, by the quality of the work you've done, case studies, testimonials, additional certifications. If you've written white papers, if you've written a book, if you've won awards in your industry, so sit down this 1 hour of the week when you're thinking about the business and go back and identify ways for you to differentiate when you are speaking with potential buyers.
