Feras Alhlou breaks down two paths for consultants using AI: make AI your main offering, or use it to sharpen the expertise you already have. Pick based on what you're actually good at and where your clients expect you.
Do I need to become an AI expert to stay relevant, or should I just keep doing what I do and add AI on top? That is where a lot of people get stuck because they think there's only one way to approach this. In reality, there are 2 valid paths: AI-first versus AI-enhanced. Let's start off with AI-first consulting. This is where most of the value that you bring to clients comes through guidance on AI specifically. In this way, you'll be emulating the type of higher-level services that the bigger consultancies are providing to their clients. In the second, AI-enhanced consulting, you're using AI to enhance your service delivery, but most of the value that you bring to clients still comes from your subject matter expertise outside of AI.
