3 Social Media Tips for Consulting Startups

18 Jul 2023 · 1 min

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In this brief instructional video, the speaker outlines three practical recommendations for consulting startups to present themselves professionally on social media. First, they advise selecting a limited number of platforms rather than trying to be everywhere, emphasizing strategic focus. Second, they stress the importance of maintaining a professional image by reviewing and possibly scrubbing old posts or photos that could be controversial or inappropriate, warning that such content can jeopardize new business opportunities. Third, they encourage adding value through content that showcases unique business insights and fosters genuine connection with the audience, noting that people seek to feel seen and heard, and social media is a venue for building those relationships.

Chapters

Here are 3 quick tips to make sure you're presenting your new consulting business in a professional way. First, decide which platforms you want to be on. The mistake is trying to be on all of them. Make sure that all your accounts maintain a level of professionalism. This may mean going back and scrubbing old posts or old pictures. It's up to you whether you want to risk new business because of a controversial or inappropriate photo or post. Lastly, add value. Post content that adds value to the audience, your clients, and showcases your unique business thoughts and beliefs. Make sure you're connecting with your audience. People are often looking for connection and want to feel seen and heard. Social media provides the space for you to build that relationship with your customers.