5 Criteria to Assess Help

15 Mar 2024 · 1 min

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In this short monologue, Feras Alhlou highlights that 73% of small business owners avoid seeking assistance, often due to fear of cost, reluctance to admit need, or shyness. He emphasizes that help—sometimes free—is available if entrepreneurs reach out to the right contacts. Alhlou then outlines five key criteria to evaluate the type of help required: (1) strategic vs. tactical, (2) hands‑off vs. hands‑on, (3) practitioner vs. consultant, (4) methodical vs. comfortable with startup chaos, and (5) familiarity with early‑stage versus late‑stage challenges. He invites viewers to suggest additional criteria.

Chapters

73% of small business owners don't seek help when they need it. Common reasons are fear of cost, not admitting the need for help, or being shy. Help is available, and some of it is available at no cost. You just have to reach out to the right people. Here are 5 criteria to assess what kind of help you need. Do you need a strategic or a tactical person? Someone who's hands-off or hands-on, a practitioner or a consultant, someone who's methodical or maybe someone who's comfortable with the craziness of startups. And finally, someone who's familiar with early-stage struggles or late-stage issues. Any other criterion you can think of?