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In this brief presentation, the speaker recounts a deep dive into 50 consultant sales calls that should have closed but didn’t. The analysis uncovered four recurring mistakes that consistently sabotage otherwise winnable deals before a proposal is even sent. These errors are especially dangerous because they feel perfectly normal to the salesperson during the conversation, only revealing themselves when the buyer abruptly goes silent. The speaker emphasizes the massive revenue loss—millions of dollars—caused by these hidden pitfalls and sets the stage for a deeper exploration of each mistake and how to avoid them.

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