Feras Alhlou walks through six questions to diagnose why your lead generation isn't working: Are your market assumptions right? Is the market saturated? Do you have a real competitive edge? Is your pricing off? Are there regulatory blocks? What opportunities are you missing?
Getting more clients is one of the main ways to increase your revenue. If you're not selling to more clients because you're not getting enough leads, ask yourself these 6 questions, answer them objectively, and I'm certain you'll get better results and grow your business faster. Were my assumptions about the market correct? Is the market saturated? Do I have enough of an edge? Is my price too high or too low? Were there regulatory requirements in my vertical I was not aware of? And last, what are some market opportunities I might have missed?
