After the Sale, Expectations Change

In sales, you're educating the client about yourself and your skills. You are building trust. You know, you're optimistic, you're excited about selling. The client is also optimistic. They've selected you as this amazing consultant. They want to make sure they have your attention and they'll benefit from your expertise. So that's all in sales. That's the mindset in sales for you and the client. The psychology of the buyer changes once they sign the contract. And also for you, you can't still operate in that same mindset. In delivery, you need structure because the client expects it. You need clarity on what's gonna happen next. The client expects it. And you need control of what the client could be throwing at you. You need to also manage the expectation of the new stakeholders that typically show up after the contract is signed.