When your business model becomes obsolete, you have an advantage: you already know the market. A document review company facing AI automation can pivot to building AI tools instead, using their domain expertise to stay ahead.
You start a business and the timing is terrible. How do you avoid bad timing? You need a crystal ball. They don't exist yet. How do you fix it? Well, you might get lucky, but the thing you can do is to always be ready to pivot. Let's say you started a business that requires a lot of manual review of documentation, and with AI, this whole process can be automated, and then your business is obsolete. You know something about this market. So instead of shutting down the business, you can come back and leverage AI to automate the processes that can be automated. The idea is, as an entrepreneur, you have skills. You have domain knowledge. And don't fear setbacks and mistakes. They're part of the path.
