Feras Alhlou advises founders to do unscalable extra work for their first clients. Go above and beyond to get strong references and testimonials early, so you can scale without dissatisfied customers blocking your growth.
go above and beyond for your very first clients. The references and testimonials that they can provide at this early stage will be critical to your survival. Although you should strive to delight your customers at all times, when starting out, you're too vulnerable to afford any kind of client dissatisfaction. So try to especially impress your first few clients. If that means staying up late, putting up with some attitude, or doing things you normally wouldn't do, that's okay, do it. You have to do unscalable things early on to get to a place where you can scale your business.
