Feras Alhlou shares hard-won advice from running a business: sales cycles, delivery, client satisfaction, and customer payments all take longer than you think. Plan conservatively for the next quarter or year, or you'll miss your targets.
Numbers on spreadsheets can look fantastic. But the truth is sales will take longer than you expect. Delivering what you sold and making sure the clients are happy will take longer, and then customers will pay you later than promised. Now ask me how I know. Trust me, this is from the trenches. So when you are planning for your business, or maybe you've already started a business and now you're planning for the next quarter, or maybe the next 12 months, it's always better to be conservative in projections.
