Feras Alhlou tells founders they're making a mistake by delaying sales work. He shares how he spent months planning instead of selling, then realized planning alone doesn't work. You have to get out and actually sell.
68% of founders, business owners get into entrepreneurship with zero or very little sales and marketing background. They're very good at what they do, whatever it is, whether it's IT consulting or financial advisory or whatever area of the business you're in, you're good at what you do. That's why you want to start your own business, but very little sales and marketing background. And I get it. When I got started, my business partner, I decided to go out and sell After delaying this activity for weeks, we started to work on business plans and 5-year strategy and figure out every pricing model. All that planning is okay, but at one point you have to hit the pavement.
