Big firms ignore these companies—that's your edge #consulting #startup
17 Apr 2026 · 1 min
0:31
In this brief commentary, the speaker highlights a consulting niche that arises from the fact that the world’s largest consulting firms—such as McKinsey and PwC—focus on serving the biggest corporations. Mid‑size and smaller companies, which lack the budget and internal process maturity to move from experimentation to measurable results, are left underserved. This creates a clear market opportunity for smaller consultancies or startups to step in, help these firms operationalize experiments, and deliver tangible outcomes, thereby gaining a competitive edge.
