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In this brief segment, the speaker emphasizes that starting a business can feel isolating and underscores the critical importance of three pillars of support: technical assistance, business‑planning guidance, and emotional encouragement. He shares a personal anecdote about a former business partner who would motivate him by saying, “go make us proud,” illustrating how emotional support can boost confidence and drive. The overall message is that new entrepreneurs should actively seek and cultivate these forms of support to increase their chances of success.

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