Feras Alhlou built Enoor into a Google Certified Partner for web analytics in 2010, but the smartphone revolution made that expertise obsolete. He shares a formula for deciding which new projects are worth pursuing when your market shifts.
I'll also share my formula to help you decide if a new project is a good opportunity for growth or just too much for you. In 2010, my business, Enoor, had become one of the most highly regarded Google Certified Partners in web analytics. At the time, we exclusively worked on websites because that's what was in demand. However, with the smartphone revolution, analytics for mobile apps became the next big thing.
