Change your marketing strategy

12 Nov 2024 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Change your marketing strategy" (uploaded 2024-11-12) containing a spoken presentation by a single speaker. The excerpt discusses marketing and sales strategy trade-offs—you can compete on price or on quality/service—and recommends aligning culture, processes, and account management to the chosen model or creating separate business units to serve different client segments.

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You cannot satisfy these opposite needs with the same marketing and sales messaging, or with the same operational and account management processes. So you can decide: compete on price, and then build your business culture and processes to make it your advantage; or decide to compete on the quality and the level of service, and build your systems accordingly; or, as I did in one of my companies, build separate business units to attract and service the different client segments according to the service model they fall into.