A team switched their pitch from "we sell analytics services" to "we help companies derive actionable insights from data." The client-focused version got dramatically better responses from prospects. The difference: talking about what clients get instead of what you do.
We sat down and came up with a conversation starter, a concise pitch that expressed what we did, the value we offered to clients. And when people asked us what we do, we started saying, we help companies derive actionable insights from data. This 10-second pitch got a day and night better response than the boring, we sell analytics services pitch, all because we stopped highlighting what we do and started to focus on the benefits to the client.
