Consulting Opportunity: Partnerships and Services for Software and Online Platforms #Shorts

22 Jan 2023 · 1 min

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1:00

The speaker outlines the second criterion for vetting business ideas: a deep understanding of the surrounding ecosystem, including platforms, products, partners, and competitors. Using the evolution of Facebook and Google's ad monetization as a case study, he explains how these platforms released instructional content that eventually gave rise to certified partner ecosystems. These ecosystems created fertile ground for consulting and service businesses—offering ad strategy, campaign and landing‑page optimization, and other implementation services. Over time, organic online communities of experts and newcomers formed, sharing best practices and helping each other succeed.

Chapters

The second criteria of vetting an idea or thinking of an idea is to understand ecosystems, platforms, products, partners, and competitors. For instance, in tech, say in Facebook and earlier Google, when they started to monetize on ads, they provided a lot of good instructional videos, a lot of help articles. But gradually an ecosystem of certified partners evolved around Facebook and around Google, the ad business. And those were the opportunities for services and consulting businesses to grow and mature and provide a lot of services around the strategy implementation, how to optimize your ads, how to optimize your campaigns, how to improve your landing pages to ensure you're getting the most bang for your marketing buck. Entire online communities organically formed where experts and consultants were sharing best practices and genuinely helping newbies learn the ropes.