Pick a niche, become the expert in it, and contribute visibly in online communities. Look for inefficient processes and everyday pain points where you can help. Differentiation matters most in crowded markets.
As an entrepreneur, especially as a consultant, pick a subject matter where you become an expert at. In these online communities, become a contributor, become a top contributor. If you decide to go into a crowded ecosystem, my recommendation is that you focus on differentiating. This way you stand out from the noise. A third criteria to, to vet your idea is to find something that's not optimized. We all experience things that could be improved. things that take longer, things that are not efficient. So look out for these opportunities.
