Feras Alhlou explains why delivery fails: sales teams commit to work without clarifying scope or setting realistic expectations. Saying yes to everything and skipping delivery conversations upfront creates problems later. Align on what you're actually building before you sign the contract.
Why delivery breaks early? See, a lot of consultants think, you know, I'll figure it out. Let me sell now. I want you to sell, get that, but you don't have to wait for a signed contract to figure out the delivery process. When you are in a sales mode, you want to close the deal, right? So you start to say yes to a lot of things. You might have a certain set of expectations, a certain scope in mind, or amount of work you want to put into this project, and the client could be on a different wavelength altogether. Those are gaps that happen in the sales process that will impact your delivery.
