Design Proposals for People You’ve Never Met

In this segment, the speaker outlines a practical framework for preparing proposals for organizations you have never met in person. First, establish rapport with your main point of contact and subtly inquire about the company’s decision‑making process—who approves what and which stakeholders must weigh in. Second, identify the concerns and priorities of those stakeholders so you can tailor your proposal to answer their key questions. Third, ensure the proposal is self‑contained and can circulate internally without your presence, and whenever possible, meet the stakeholders directly to address objections in real time. The overall message is that a well‑structured, stakeholder‑focused proposal can move forward smoothly even when you’re not physically present.










