Discounting Works… Until It Doesn’t
1 Dec 2025 · 0 min
0:16
Discounting helps new businesses land first clients and refine operations, but it's not sustainable long-term. Underpricing depletes cash reserves and can't be your permanent strategy.
Discounting helps new businesses land first clients and refine operations, but it's not sustainable long-term. Underpricing depletes cash reserves and can't be your permanent strategy.
It's always a good idea to keep your clients happy, and it's okay to sell underpriced just to get the initial client or 2 or 3 because you're just starting. You also get to practice your delivery processes and systems and documentation, but that's not the long-term strategy. You would actually run out of money.
