Founders who guess about customer needs and market fit cripple their businesses. Instead, gather data, talk to potential customers, research competitors, and test ideas before building. Evidence beats intuition.
Why can guessing about issues kill a new business? So guessing, I think if we mean you're not doing your research, you're not doing, you're not out there speaking with potential customers. You know, I guess people would buy this. I guess people would do that. I guess this is my audience. I guess this is how I want to communicate with them. You make assumptions in business, but it shouldn't be like, okay, pull it out of thin air. You should not be guessing any of the above. You have data, you can do some research on Google, talk to people, you can research competitors, research online, try it out, and then build.
