Before starting a business, especially in consulting or services, find real buyers who want what you're selling. Building on assumptions or passion alone wastes time and money. Get proof of demand first.
I want you to avoid this very expensive mistake. You build a business or you think you're building a business, but you're building around assumptions, not real buyer signals, not real buying signals. So if you're thinking about starting a consulting business, a services business, and you want to build an offer, or if you are leaving corporate, you want to be on your own, you're sick and tired of corporate, or if you recently, if you've been laid off and you're ready to take the leap, make sure you're not building a business on assumptions and passion only.
