New business owners waste time perfecting pricing when they should focus on closing deals. Get your first customers at any reasonable price, then optimize later. Founders who overthink pricing end up frustrated and don't sell anything.
Here's the biggest mistake I see new business owners make. Too often, I see new founders frustrated at their inability to sell. They're overwhelmed and complicate things when it should be easier. The biggest trap new founders fall into is spending too much time on pricing. Your goal with your very first few clients shouldn't be to make bank, but rather to just sell. Some founders spend months drafting a pricing strategy, then realize they're so off and can't sell anything. For your early period, just go out and close deals. The price doesn't matter that much.
