Don’t Do This In Your Business Yet

27 Jun 2024 · 1 min

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In this segment, the speaker advises entrepreneurs and new service lines to resist the temptation of contacting C‑level executives or senior managers before they have proven their capability. He emphasizes that early‑stage businesses are still figuring out marketing, sales, and delivery processes, and reaching out to high‑level prospects too soon can make them appear unprofessional and unpolished. Instead, he recommends first closing a handful of smaller deals, refining paperwork, templates, and deliverables, and ensuring they can consistently exceed client expectations. Once the business has a track record of polished operations, it should then aggressively pursue C‑level contacts to secure larger, more profitable contracts.

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Well, when you're just starting out, whether it's a new business that you're building or maybe a new service line that you're offering, you're still figuring things out. You're not sure how to market, how to sell, how to deliver. And if you reach out to these C-level or these senior manager contacts prematurely, you're not going to come across as professional, as polished, and you don't want them to be your guinea pigs. You want to be proficient in marketing and sales and in delivery and impressing and exceeding the expectations of your customers. So once you've closed a few deals and delivered a few projects and you've polished your approach, your paperwork, your templates, your deliverables, then go all out and do a whole lot of outreach to all your C-levels, to all your big-name contacts so they can get you into larger deals, larger businesses, and you can make a whole lot more money and a whole lot more profit.