Feras Alhlou explains how large consulting firms validate technology trends like Salesforce and CRM systems, creating opportunities for smaller consultants to apply those trends profitably to mid-sized companies. You don't need to invent the trend, just spot when it's validated and build a business around applying it.
Large consulting firms don't just ride these waves; they help validate and scale them across the market. Let me give you an example. When Salesforce and other CRM systems took off, large consulting firms built massive practices around these systems and helped enterprise companies adopt them. But the real explosion of opportunity happened after that. Thousands of smaller consultants built highly profitable businesses by helping mid-sized companies implement those same systems faster, cheaper, and more hands-on. They didn't invent the trend. They applied it.
