Feras Alhlou explains why targeting Fortune 500 companies without prior experience in that market makes the sales process longer and harder. Having relevant experience and polished materials gives you a real advantage when going after those deals.
If you're used to working with Fortune 500 and you're very polished in your approach, in your slides, in your proposals, in your documentation, then that's a plus if you want to pursue selling to Fortune 500. But if you have zero background in working with, interacting with Fortune 500, it's going to add a whole lot more steps and the learning curve is going to be steeper. So keep that in mind as you're defining who you want to go after from a marketing perspective to capture leads.
