Feras Alhlou explains why early sales cycles are unpredictable and shows how a healthcare founder struggled reaching busy doctors. The fix: build a system for lead nurturing and consistent follow-up to actually close deals.
Early sales cycles, they can be frustratingly unpredictable. That doesn't mean you did anything wrong, but you do need a system. I spoke with a founder in the healthcare space who's reaching out to busy doctors. I told him that's part of the sales process, and now you have to nurture this lead. A pro tip here, without nurturing the leads and consistent follow-up, you are unlikely to close deals.
