Spend the last five minutes of every sales call mapping out explicit next steps with the buyer. This shifts follow-ups from pushy to collaborative, turning them into genuine progress check-ins on a plan you both agreed to.
The first time you run an action plan during the last 5 minutes of a call, you'll notice the conversation shift. Suddenly, you're no longer hoping the deal moves forward. You're managing a process both you and the buyer have agreed to. From there, follow-ups stop feeling like nudges and start feeling like progress check-ins on something both you and the buyer actually committed to.
