0:22

Equity is your ownership stake in a company. Once you give it away, you can't get it back, which makes it the most expensive currency you have. A founder might own 100% solo, or split 70/30 with an investor.

More from Feras

0:42
youtube.com

Before You Negotiate, Find Out Who Decides

1mo ago
0:41
youtube.com

3 Things Clients Negotiate Besides Price

1mo ago
0:36
youtube.com

Prepare to Negotiate Before You Need To

1mo ago
0:41
youtube.com

The Consultant’s Negotiation Playbook

2mo ago
0:40
youtube.com

Stop Negotiating From Weakness

2mo ago
0:33
youtube.com

What to Do When an Employee Struggles

2mo ago
0:39
youtube.com

Should You Get a Business Partner?

2mo ago
0:34
youtube.com

Low on Cash? Your Priorities Must Change

2mo ago
0:40
youtube.com

Lower Prices Won’t Always Win More Clients

2mo ago
0:42
youtube.com

Low Prices Can Scare Clients Away

2mo ago
0:34
youtube.com

Stop Underpricing Your Consulting

2mo ago
See all content