Past success won't carry you forward if you don't evolve. Markets shift, client expectations rise, and what worked before stops working. You have to change or you'll stagnate.
You assume, and this is very common, you assume that the version of you that got you here is enough to take you further. But in reality, what got you here won't take you there because markets evolve, clients raise their expectations, and there are a lot of environmental changes that are outside of our control that take place now that, that, that weren't there when you started, maybe when you were doing well a year ago or so.
