Ideas are cheap. Before you build, check if your concept saves customers time, money, or frustration, then map competitors and find what makes you different. Stress-test your own idea for flaws before the market does.
Ideas are a dime a dozen, and they're easy to fall in love with. A seemingly sound idea is a reasonable start, but you must do your due diligence and thoroughly vet the idea. Ask yourself questions like, will the idea save clients time, money, or frustration? How do your competitors position themselves? And is your unique value proposition, AKA what sets you apart, clear? And then make an effort to poke holes in your own idea before the market does it for you and you fail.
