A founder explains why you should obsess over whether customers actually have the problem you're solving, not whether your solution is clever. Uri Levine's book drives the point: validate the problem exists and people will pay to fix it before you build anything.
Uri Levine, he wrote a book called Fall in Love with the Problem, Not the Solution. And it's a great title for the book because many founders, especially those who have a number of years of experience, they convince themselves that they have the greatest product or the greatest service and they understand it very well, but they don't do the validation piece. So when they take the leap and then they don't make it or they struggle a lot, it's because of missing This is very first must-have, validating that you're solving a real problem that customers are willing to pay you money for.
