Most deals don't die from one mistake but from small breakdowns in trust and momentum that pile up. Keep following up with prospects even after your agreed cadence ends. Persistence is what drives revenue.
In sales, what pays is persistence. Make sure to keep following up with the buyer even after you've reached the last step of the follow-up plan that you agreed on at the end of the sales call. Most consulting deals don't die from a single mistake. They die from small breakdowns in trust, clarity, and momentum, and all of that compounds over time throughout the sales process
