From 1 in 20 to 1 in 3 Wins

2 May 2026 · 0 min

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Feras Alhlou shares how he raised his proposal win rate from 1 in 20 to 1 in 3 across over 2,000 proposals. The key isn't the proposal itself but the people side of sales that happens before you write it, something most consultants overlook.

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