A startup founder in Santa Clara got rejected by five restaurants, nearly quit, then refined their pitch. Seven weeks later they closed their first deal. The lesson: keep selling through the rejections.
Hey, Feras, quick question, but how long did it take for your first sale? It took us 7 weeks to close our very first sale, and leading up to that, we had a whole lot of traumatic experiences. I remember the first day when we went out to sell, my partner and I, we went to 5 restaurants, 5 local restaurants here in Santa Clara, and we had 5 rejections. It was devastating. We thought, we're not going to do this. We thought, we almost said we should quit. So after those 5 rejections and after we absorbed the shock, we went back at it again, hit the pavement. We had to learn how to answer these objections better. We had to learn how to pitch better. We had to practice some more and have more answers ready on the spot. And we went out and then 7 weeks into it, we closed that very first project. It's one of the sweetest moments in my professional career. I still feel it till this moment. So go out and sell.
