Feras Alhlou walks through how NextLogic grew from a $200/month PPC engagement to a five-figure monthly retainer. The client saw positive ROI and qualified leads early on, which built enough trust to expand into additional services and projects.
A successful consulting engagement creates momentum beyond the current project. Delivery becomes retention, referrals, reputation, and future pipeline all at the same time. One of our early clients, NextLogic, came to us for a small $200 a month pay-per-click or search engine marketing engagement. We were able to generate a positive return on investment a lot of qualified leads fairly quickly, which helped build trust. As we got to know the client better, we realized they didn't really have anyone leading their marketing efforts. Over time, we expanded our marketing support, eventually growing that relationship to a 5-figure monthly retainer along with several one-off projects.
