Feras Alhlou tells founders to stop planning and start selling. Spend less time on spreadsheets and legal work, more time pitching clients directly. Speed matters most: test pricing fast, fail fast, iterate, and build runway through actual sales.
So you've taken the leap, you started your own business, but you're struggling. Things are not going as well as you thought. Get traction. Start fast to create a financial runway. You want to be in front of clients to get sales, to get revenue in. So if you're spending a lot of time initially on planning and spreadsheets and documents and speaking with lawyers, you're probably mismanaging your time. You want to be in front of clients. I'm recommending you go fast And you knock on doors and you get that revenue in. Speed is the name of the game to get early traction. So get out there, hit the pavement, knock on doors, pitch, learn from those pitches, adjust your pricing, adjust your approach. And in this phase, failing fast is the mantra.
