Ghosted by Clients? This Is Why
31 Jul 2025 · 1 min
0:33
Seventy percent of B2B buyers ghost vendors, according to Gartner. Most don't disappear because of price or expertise. They ghost because vendors stop showing up and following up.
Seventy percent of B2B buyers ghost vendors, according to Gartner. Most don't disappear because of price or expertise. They ghost because vendors stop showing up and following up.
According to Gartner, 70% of B2B buyers have ghosted a vendor. So your customers, 70% of them, they would ghost you as a vendor because of slow or no follow-up. So if you're ghosting your clients, if you're ghosting your leads, guess what? They will ghost you as well. Not because the pricing is high or the offer is bad or, or the know-how of or your expertise, it's because vendors did not show up.
