Go Above and Beyond to Delight Your First Clients

Go above and beyond for your clients, even if they're difficult to work with. Once you have sales, your business is getting traction. You've got the deposit, and now it's time to deliver. Do everything you can to delight the customer. Trust me, this is so important. It's always important, but initially, at the beginning of your business, it's important to have super happy, super delighted clients. Once these clients feel that they're taken care of, they're getting the business results of engaging with you, they'll tell their network, they'll tell their friends, and that's what you want. Invest in this relationship. These early relationships are going to be foundational. They're going to be very important. You want to have an amazing reputation. And again, think of those customers and all this extra time and money and effort you put into engagement, just chalk it up to marketing dollars.