A go-to-market strategy is your plan for launching a service and getting customers. It answers who you're selling to, what you're offering, how you'll reach them, and why they should pick you over competitors.
Go-to-market, GTM strategy. It's your action plan for how you'll introduce your service to the market and how to win clients. It covers who you are selling to, what you're offering, how you'll reach them, and why they should choose you over others. Now drop a term in the comments if you've been hit with that term and had no idea what it meant at the time.
