Great at Your Craft? Still Stuck?

9 Apr 2026 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Great at Your Craft? Still Stuck?" (uploaded 2026-04-09). The excerpt is a monologue by a single speaker advising early-stage consultants that their challenge is not domain expertise but a lack of a "sales muscle," explaining how B2B client acquisition doesn't automatically follow from being technically skilled.

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Here's the uncomfortable truth. It is not your expertise that is holding you back. It is that muscle, the sales muscle. Most early-stage consultants assume that if they're good at what they do, let's say you're an amazing HR consultant or an IT consultant or a financial advisor or whatever specialty that you have, that domain expertise that you have, if you think you're very good at it, clients will see the value and just sign those contracts, but that's not how B2B works.