Feras Alhlou argues that high-quality, relevant, and timely content builds brand authority and attracts qualified leads. The top content types are written (blogs, opinion pieces, how-tos, case studies), video, and audio (podcasts, YouTube series).
Quality content is still king. Content marketing is about creating high-quality, relevant, and timely material for your target audience. This incredible content you'll be creating demonstrates your expertise, depth of knowledge, and willingness to, in a lot of cases, freely give away a lot of both. Done right, it's a highly effective method of building a brand and attracting qualified leads. Content comes in many forms on a multitude of platforms, but the top 3 types of content, not counting ads, are written, video, a close second, and audio. In the forms of blogs, opinion pieces, how-tos, everything from case studies to podcasts and even YouTube video series.
