Hourly vs Value-Based: What New Consultants Miss

21 Feb 2026 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Hourly vs Value-Based: What New Consultants Miss" (created 2026-02-21) containing a single-speaker segment (labelled SPEAKER A) in which the speaker discusses pricing strategies for consultants. The excerpt contrasts hourly billing with fee- or value-based pricing, gives an example of short tasks being undercharged on an hourly model, and argues that while value-based fees can capture more value, new consultants are unlikely to face the short-job issue early on because they are still learning sales, delivery, and scoping. Metadata includes a thumbnail URL and the video content type.

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The opponent of hourly pricing, they always mention this. If you as a consultant, as a talented expert, you go into a situation and you solve it in 20 minutes, so what do you do? You charge for 20 minutes. So if your hourly rate is $180, then yeah, you're going to charge $60 and that's it. So if you do fee-based, say, hey, I'll come in and fix this for $1,000. Whether it takes you 20 minutes or 200 hours, it doesn't matter. The client agreed to pay you $1,000. For fixing this problem. If you charge by the hour, in 20 minutes here, you're obviously leaving a lot of money on the table. I get it. There is a place and there's time for value-based pricing, but initially you won't run into this issue because you're still learning how to sell, how to deliver, to implement, to understand the client's requirements. So it's a very highly, highly, highly unlikely scenario for new consultants and those who are struggling with selling and pricing.