How Enterprise Deals Hurt Cash Flow

8 Apr 2026 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "How Enterprise Deals Hurt Cash Flow" (created 2026-04-08). The excerpt is a short monologue from a single speaker about enterprise sales and cash-flow management: advising companies to keep cash reserves, prefer milestone-based billing, and beware long payment terms (e.g., net 120 or being paid 120 days after completion rather than signing). The speaker also explains why firms sometimes accept such terms to win a high-profile logo and larger long-term contracts, while warning that this requires careful short-term cash planning.

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Enterprise strategy requires cash reserves and ideally milestone-based billing where possible. I had one shameless Fortune 500 company demand net 120. Worse, they wanted to pay us 120 days from completing the work, not from signing the contract. But of course I said yes. I wanted that logo badly. Not to mention the large sum of money from that contract. Enterprise contracts are fantastic for your long-term growth. You just need to plan your cash flow shorter term.