Feras Alhlou explains why new business owners fail at sales: they wait for customers instead of going after them. He uses the story of Tommy sitting under a tree to show the difference between passive hoping and active pursuit.
Hey Tommy, what are you doing laying under a tree? I'm waiting for the fruit to fall into my mouth. How long have you been there? I don't know. Tommy, have you tried just picking the fruit and eating it? Many new business owners treat their first prospects like Tommy treated the tree, waiting on the sidelines and complaining. Clients don't fall from the sky, folks. You have to pursue them, chase them, and convince them to buy from you.
