Feras Alhlou recommends new businesses start with just two pricing tiers, maximum three. Too many options confuse customers and create pressure to pick the "right" price. Keep it simple while you test the market.
If you're just starting and unsure about pricing, having 2 pricing points could help ease the pressure of selecting a price point that clients may consider too high or too low. A pro tip here: don't go overboard with the tiers. 2 or 3 tiers are more than sufficient, especially in your early stages. People will probably find anything more than 2 or 3 tiers very overwhelming.
