Stop trying everything at once. Pick one or two marketing channels, learn them deeply, then hand them off to scale. Spray and pray wastes money and makes it impossible to know what's actually working.
Spray and pray does not work. I see a lot of founders struggle with marketing because they try different programs and then none of these programs work. And then they're scratching their head, they're not sure what to do, and they give up on marketing or they blame it on the agency or the contractor they hired. I think it's time to look into the mirror and see what is it that me as a founder not doing and fix that. So if you're spending some money or time or money on time on some marketing programs, you must commit to that program. Don't start 7 different initiatives at the same time. Email marketing campaign, paid ads, landing page optimization, billboard ad, radio ad. Stick to 1 or 2, understand what is involved in making these programs work. Speak with an expert, research online, but commit to 1 or 2 programs, understand these programs really well. And once you got them working for you, then you can hand them off to an intern, to a contractor, to an agency, and they can scale that marketing effort and get you more leads.
